Growth hacking is one of the newest sciences of our times and for this reason this is also a “technical” topic.
How Can I Promote My ArtOnline?
This is the question that artists ask themselves most frequently.
I’m talking about the ability to know how to value one’s workto promote and create interest around it and attract other people
Growth hacking for artists: How can you sell yourself?
Some have already started to sell some works, others are only at the beginning of their path.
All of them, however, have the same need: to find a way to promote their art online effectively. For this reason Growth Hacking is naturally born.
At first it might seem trivial: Are you a good artist? Are your works beautiful?
Then all you have to do is publish them online, someone will buy them for sure!
Unfortunately, it doesn’t work like that: those who take this approach don’t know the world of onlinemarketing.
In fact, the internet is a medium, not the solution of the issue of our problems.
Although studying the laws of online marketing and promotion could seem boring, it is necessary for your self-promoting.
That’s why today we want to give you the 5 basic rules to promote your works online: they are simple but effective principles to take the right path and create your audience of admirers – and potential customers – online. Read these rules, learn them and put them into practice by now!
1 – Promote Your Art Starting From A Good Marketing Plan
“Who is your ideal audience?”
Yes, we already know that “Marketing plan” is one of that concepts you really don’t want to hear.
But don’t worry: we’re not talking about something particularly scary or too boring.
You don’t need a complex digital plan: all you need to do is decide what you’re going to do to promote your art online, selecting the channels you’re going to use and setting deadlines.
Nothing terrible, right?
To get started, you have to ask some basic questions to yourself.
Who is your ideal audience? (Who is potentially interested in your work?)
What are your medium-term goals, and what are your long-term goals?
Give realistic answers to these questions, and then keep reading…
2 – Promote Your Art By Creating Your Brand
“What’s your brand?”
The fact of ‘creating’ a personal brand does not mean that you have to create a mask behind which you have to hide. A brand only works if it’s authentic.
So you have to think about what your strengths are, your particular characteristics, the aspects that make you unique, and create a coherent image that must be maintained in every channel and every situation.
On social networks, in the gallery, on your blog: your brand must be unique and coherent, so that it is recognizable.
The trick, in any case, is to show what you are in a clear and obvious way, without flaunting anything.
Growth Hacking: Is there a way to sell yourself?
3 – Promote Your Art By Creating An Impressive Website
“The important thing is that your website is able to convey your philosophy, your approach, your mission at first glance.”
Your website is one of the main channels of your marketing plan, the place where you can build your personal brand, as well as the central showcase where you can show your work.The site must be clear, it must load quickly so as not to alienate users, it must aim to position itself well on search engines and must be updated over time.
We will not dwell on the technical details of the creation of a portal: in most cases, a budding artist can start with a self made website, using for example ready-made packages to create a free website.
The important thing is that your website is able to convey your philosophy, your approach, your mission at first glance: for this purpose, most artists already put their most important works online and their portfolio on the homepage.
4 – Promote Your Art Through Social Media
“Start posting images of your works, taking care to take pictures that will best enhance your work.”
The danger of those who want to promote their art online is to want to be present on all social network platforms and lose a big amount of time without seeing any improvements.
Our advice is, instead, to start with one or two channels, doing things right, because each platform is characterized by different rules and styles.
Since we’re talking of visual art, the first social network from which to start is certainly Instagram.
So start posting images of your works, taking care to take pictures that will best enhance your work.
You will be able to post images of your finished works, photographs of your paintings in progress, shots of your atelier, dedicating a post to every single image, or bringing together several photos in a single post … the possibilities are endless. Following the Instagram profiles of established artists to take inspiration and let yourself be inspired (even as regards the management of hashtag) can help too.
Growth Hacking: You are your art.
5 – Never Stop Promoting Your Art
“What awaits you is a marathon, not a challenge on the 100 meters.”
Never stop. This is an evergreen rule.
Well, you should know that every artist’s online promotion project starts with the maximum of enthusiasm: you create a website, you publish one post a day on Instagram and Facebook, you start a blog.
For the first few weeks, everything is fine. But then creativity, enthusiasm, and momentum start fading out.Online promotion is not a moment but a process that lasts over time and growth hacking can give us an essential help.