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How to build a professional art portfolio that will help you get noticed

The best ways to get your work noticed is to create a strong portfolio.

As an artist, you know that one of the best ways to get your work noticed is to create a strong portfolio. But how exactly do you go about building an art portfolio that will help you stand out from the crowd? Luckily, we have some tips to help you create a portfolio that will make you shine.

build a professional art portfolio
How to build a professional art portfolio: choose your best work

1. Which is better for your portfolio: digital or traditional?

When it comes to your professional portfolio, you have two main options: you can either go the traditional route with physical copies of your work, or you can create a digital portfolio that can be viewed online.
There are pros and cons to both approaches, so it’s important to consider what will work best for you. If you opt for a traditional portfolio, be sure to choose a high-quality binder or folio that will properly showcase your work.
You’ll also need to invest in some good quality paper to print your work on. The downside to a traditional portfolio is that it can be costly to put together, and it can be difficult to keep track of everything if you have a lot of work.
If you go the digital route, you’ll need to create a website, a blog to host your portfolio, or a pdf file (to show to the exhibitions, for example).
There are a number of platforms you can use to do this, such as WordPress, Squarespace, or Wix.
Once you’ve created your site, be sure to populate it with high-quality images of your work. The advantage of a digital portfolio is that it’s much less expensive to put together, and it’s easy to update and keep track of.

2. Choose your best work

Just as in any other field, when it comes to your portfolio, quality is more important than quantity. Rather than trying to cram in as much work as possible, take the time to carefully select only your best pieces.Think about the type of work you want to be doing and select pieces that showcase your skills and talent in that area. You should also consider the medium you used, as well as the overall composition and aesthetics of the piece. An important suggestion: avoid old drawings or illustrations that you made while at high school or pieces that can lower your attractive to the clients. Instead, focus on your current work and projects, highlighting your skills and style. This will give potential clients a better idea of what you’re capable of and what kind of work they can expect from you. So, take your time in selecting the right pieces for your portfolio, and remember – quality over quantity!

3. Edit and arrange your work

Once you’ve selected the pieces you want to include in your portfolio, it’s time to edit and arrange them. Again, you don’t want to include too much work, so be selective in what you include.
We suggest you to choose at at the most 10-15 illustrations, plus some studies that might show your abilities on building a character.
If you’re creating a physical portfolio, consider the order in which you’ll arrange your pieces. You might want to start with your strongest work, or arrange them in chronological order.
If you’re creating a digital portfolio, you’ll need to decide how you want to arrange your work.
You can do this by creating different sections or galleries for different types of work.
This way you can show different styles and let the customer decide which one to see first.

How to build a professional art portfolio: write a professional bio

4. Write a professional bio

Of course, no portfolio is complete without a professional bio. This is a brief summary of your experience and skills, and it should be included on your website or blog.Be sure to include your contact information, as well as links to your social media accounts. You might also want to include a headshot, or a photo of you working in your studio.
Keep it brief: Your professional bio should be just that – professional. Keep it to a few paragraphs, and focus on the information that will be most relevant to your potential clients.
Try to highlight your experience. Include informations on your education and training, as well as any relevant work experience. If you’ve won any awards or been featured in any publications, be sure to mention that too.
Your professional bio is a great opportunity to show off your personality. Use it to give potential clients a sense of who you are as a person, and what they can expect when working with you.


In conclusion, the rules to follow to build a professional portfolio are not many, but it is necessary to follow them to the letter. This is very important, to enable you to achieve the maximum result and impress your next clients.
And remember:Keep it professional. Your portfolio is a reflection of you and your work, so make sure it is professional in both appearance and content.
Avoid using unprofessional photos or images, and make sure the language you use is appropriate for a business setting. By following these simple rules, you can create a professional portfolio that will help you land the gigs you want and take your career to the next level.

You can read more about this topic in this article: “How To Find An Agent At Illustration Fairs”


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