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Instagram or Youtube, which platform helps artists grow more?

It is no secret that social media has changed the way we sell ourselves as artists.

There are a lot of social media platforms out there, and it can be tough to decide which is best for your career as an artist.
It can be easy to think it’s your fault if your artistic path is slower than expected. Most of the time, it’s a question of algorithm and not a human fault.
In most debates, YouTube or Instagram are the most used. So, which one is the best for artists to grow their careers? Let’s take a look at the pros and cons of each platform.

Instagram or Youtube - Artguilds
Instagram or Youtube, which platform helps artists grow more?


Instagram is a great platform for artists who want to share photos and videos with the world. It’s easy to use and you can reach a wide audience with your work. However, there are some risks while using it, particularly for mental health. Here’s what you need to know about using Instagram as an artist.
If you’re an artist, chances are you want to share your work with as many people as possible. And what better way to do that than through Instagram? With over 1 billion monthly active users, Instagram is one of the most popular social media platforms out there. And for a good reason – it’s a powerful tool for sharing visuals.

Despite its enormous potential, many artists are closing their IG accounts.

While Instagram can be a great way to share your work with the world, it can also be dangerous for mental health. That’s because it’s a highly-curated platform, which means that users only see the best, most perfect version of people’s lives. This can lead to feelings of envy and inadequacy, as well as a comparison of one’s own life to the lives of others. Additionally, the constant stream of content on Instagram can be overwhelming, and it’s easy to get caught up in the constant scrolling. This can lead to feelings of anxiety and restlessness, as well as a sense of FOMO (fear of missing out).

An even more crucial part is played by the algorithm change. It has become increasingly complicated for artists to be noticed and found by other users. This inevitably causes an unhealthy sense of loneliness, the most catastrophic consequence of which is to think that the fault lies with the artist himself and not with the platform. This is why so many artists are looking for new, healthy platforms to grow their audience.


One of the great things about YouTube is that it doesn’t force you to share your work every day. You can produce according to your own schedule and human times. This way, artists are more free to be creative. In the past, artists had to worry about other artists releasing better work and forcing them to either step up their game or be forgotten. Now, with YouTube, every artist can have their own little space on the internet where they can be appreciated for their work.

Instagram or Youtube - Artguilds
Instagram or Youtube, which platform helps artists grow more?

The great thing about creating content on YouTube is that you can tailor it to your own personal style. Whether you prefer vlogging, showing off your art skills with helpful tutorials, or something else entirely, there’s a way to create content that will appeal to you and your audience.

Creating content on YouTube can be a great way to connect with like-minded people from all over the world, and it can also be a great way to make some extra money. As a content creator, it’s important to be able to monetize your work in order to achieve financial independence. This is where YouTube really shines compared to other platforms like Instagram. With YouTube, you have a lot more control over how you monetize your content.
Speaking of monetization, here’s another story where you can explore the topic further: “The Beginner’s Guide To Starting An Art Patreon And Making It Work”

Conclusion – The comparison

It’s no secret that social media has changed the way we live and communicate. What once was a platform to exchange ideas and connect with friends has now become a powerful marketing tool with the potential to make or break careers. For content creators, this is especially true.
And while this is a great opportunity for those with something to say, it’s also a very competitive landscape.
On YouTube, for example, there are many ways to make money from your content. You can run ads, sell products, or even partner with brands. And if you have a large enough following, you can even make a full-time income from your YouTube channel.
On Instagram, on the other hand, it’s much harder to make money. Sure, you can post sponsored ads, but you’re limited to just a few seconds of video or a couple of pictures. And even then, you’re not guaranteed to make any money from it.

So if you’re looking to achieve financial independence as a content creator, YouTube is definitely the way to go. You’ll have a lot more control over your monetization, and you can actually make a decent living from it if you’re willing to put in the work.


Written by Tamara d'Amato

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