Artist J.C.Leyendecker was a German-American illustrator who lived between 1874 and 1951. Famous for designing the covers for The Saturday Evening Post, he produced 322 covers for this magazine, becoming the first illustrator to be identified with his publications before Norman Rockwell. He arrived in America with his brothers at the age of 16, and together they opened a studio in Chicago’s Fine Arts Building. Here J.C.Leyendecker had his first commission for the famous magazine Post, becoming the first man who invented the modern idea of magazine design. This event launched Leyendecker’s career. Known for the aesthetic idealization of the “American archetype of beauty”, J.C.Leyendecker was the creator of the character known as “The Arrow Collar Man”. This design was able to sell the Americans an idea they liked, creating not only a fashion that was recognizable and loved on their continent but all over the world.